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About Us

Structure, Stewardship, and Responsibility.

Our Commitment

Siarva is a dedicated to the long-term stewardship of watchmaking knowledge.

We work at the intersection of culture, expertise, and responsibility, treating watchmaking not only as a technical discipline but as a cultural practice that deserves clarity, care, and continuity.

Our role is not to replace expertise, but to recognise it, preserve its meaning, and provide the structures through which it can be responsibly documented, shared, and sustained.

Our Vision

To serve as a lasting reference for watchmaking, preserving understanding, expertise, and cultural continuity with clarity and integrity.

Our Mission

To structure and govern watchmaking knowledge with precision, ensuring semantic clarity, respecting human expertise, and protecting cultural meaning through responsible stewardship.

✦ Our Journey

How Structure Became Responsibility

The Spark
2023 | The Spark

Conversations with collectors, experts, and brands revealed a recurring problem: watchmaking knowledge was becoming fragmented, terminology was used inconsistently,and meaningful context was being lost.

A spark was lit. The idea emerged to create a structured and governed environment where knowledge, culture, and expertise could be preserved with clarity and integrity.

2023
Vision Meets Planning
2024 | Vision Meets Planning

From the outset, the focus was on designing a true knowledge architecture for watchmaking.

Scope, principles, and governance were defined before implementation to ensure conceptual clarity, durability, and long-term responsibility.

2024
Building the Foundation (4)
2025 | Building the Foundation

The conceptual groundwork for Siarva was completed,
together with the underlying governance model.


The Swiss watch brand WRISTUNR was created as a separate
and independent expression of the same respect for clarity,
craft,
and responsibility.

2025
Initial Deployment
2026 | Initial Deployment

Eigenzeit&Co enters its first operational phase with selected contributors, experts, and brands participating within a governed environment.

WRISTUNR will be launched in Q3 through its own dedicated channels, remaining independent from the Siarva platform.

2026
The Road Ahead
Beyond 2026 | The Road Ahead

Siarva continues to refine, govern, and steward its work with a long-term perspective, ensuring that watchmaking knowledge remains precise, contextual, and responsibly transmitted.

Beyond
2026

Careers at Siarva

Siarva engages selectively with accomplished professionals who demonstrate
clarity of judgement, technical expertise,
and full accountability.

We seek individuals whose standards, discretion, and work ethic reflect our own commitment
to excellence.

Professionals who meet this standard are invited
to submit a formal enquiry for consideration.

2023 | The Spark

Those early conversations revealed something deeper than enthusiasm for watches. They exposed a structural weakness in how watchmaking knowledge was shared. Terminology was fluid, history was simplified, and expertise was often fragmented across disconnected sources.

What began as inspiration slowly formed into a disciplined question: how can watchmaking knowledge be preserved and transmitted responsibly in the digital age?

This question became the starting point for what would later grow into Siarva.

2024 | Vision Meets Planning

Throughout 2024, the work moved from inspiration to structure.

Time was spent mapping the domain of watchmaking, defining terminology boundaries, identifying sources of authority, and exploring how expertise could be represented transparently and responsibly.

Rather than thinking in terms of content feeds or community mechanics, the focus remained on designing a true knowledge architecture. This meant establishing principles of governance, clarity, and long-term stewardship before a single feature was considered.

Siarva began to take shape as a system of meaning rather than a conventional digital product.

2025 | Building the Foundation

With the conceptual foundations established, 2025 focused on formal structure and legal clarity. Eigenzeit&Co was formed as the responsible steward of Siarva. The name and brand identity were secured under Swiss law to ensure continuity and integrity.

In parallel, WRISTUNR was created as an independent Swiss watch brand. It serves as a physical expression of the same respect for craft, precision, and meaning that informs Siarva, while remaining operationally separate.

This year was about ensuring that ideas were supported by robust, durable foundations.

2026 | Initial Deployment

Siarva enters a carefully controlled operational phase. Selected contributors, experts, and brand partners begin working within a governed environment where knowledge is structured, attributed, and contextualised.

Rather than maximising visibility or reach, the focus remains on precision, trust, and the responsible introduction of new participants. WRISTUNR launches through its own dedicated channels, reflecting the same values in a physical form.

2026 marks the transition from theory to practice, while maintaining the same discipline that shaped the design.

Beyond 2026 | The Road Ahead

The long-term work of Eigenzeit&Co is to continue refining and stewarding Siarva so that watchmaking knowledge remains coherent, reliable, and human-led.

Growth is understood not as expansion at any cost, but as the careful inclusion of contributors and institutions who share a commitment to clarity and cultural responsibility.

As watchmaking evolves, Siarva evolve with it, providing continuity, structure, and a stable reference framework for generations to come.