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2023 | The Spark

Those early conversations revealed something deeper than enthusiasm for watches. They exposed a structural weakness in how watchmaking knowledge was shared. Terminology was fluid, history was simplified, and expertise was often fragmented across disconnected sources.

What began as inspiration slowly formed into a disciplined question: how can watchmaking knowledge be preserved and transmitted responsibly in the digital age?

This question became the starting point for what would later grow into Siarva.